Trade Associations

This is the fourth of the series of features on advertising and media bodies written by Josephine Liu, a final year Mass Communication student from Ngee Ann Polytechnic.

This is the third of the series of features on advertising and media bodies written by Josephine Liu, a final year Mass Communication student from Ngee Ann Polytechnic.

This is the second of the series of features on advertising and media bodies written by Josephine Liu, a final year Mass Communication student from Ngee Ann Polytechnic.

AdAsia was invited to commission third year student in the Diploma course in Mass Communication, Josephine Liu from Ngee Ann Polytechnic to write an article on the advertising industry. Below is the first of the series she has written on the professional bodies who guide our industry.