We have tried submission easy, with simple uploading instructions, but if you need help, operationally or technically, contact the Curator.
Please do add more advertising or design work from any year, save the current one. We will send out a renewed request annually. Allow us to preserve your hard work! Do note that we are not competing with annual creative shows and demanding only award-winning work. We welcome a true and wide representation of the advertising produced in Singapore.
The Advertising Archive Asia also welcomes reminiscences, historical detail, and photographs of agency offices and staff. Please scan and upload any old brochures or leaflets and photograph any historic packaging you may have in your own collection. Do share these images with the community and ensure they are preserved.
The Curator would also like an introduction to any retired ad men or women who might have a story or two to tell.
We also welcome background information you might be able to add to any of the advertisements found in our archive. If you spot any errors in dates or wrongful credits, do let us know.
Please get in touch by email: firstname.lastname@example.org
The current curator for the Republic of Singapore is Allein G. Moore. The Advertising Archive Asia was his concept and dream. Allein’s professional life has been devoted to advertising spanning a period of 50 years. He was an ad agency creative director in London and Singapore, winning many creative awards, before retiring and becoming a publisher and editor. His two magazines, ‘AdAsia’ and ‘Designer’ both won top places in the Society of Publishers in Asia awards. Allein now lectures in universities and educational institutions around Asia – and looks after The Advertising Archive Asia.
It was while hosting a radio programme ‘Advertising & Moore’ for Singapore’s national broadcaster, Mediacorp, that he discovered that all the early radio commercials had been lost when the broadcaster moved to digital formats. He then became more aware that much of the advertising produced in Singapore was being lost as agencies moved or merged. While editor of AdAsia, he tried to keep examples and collected a few stories by industry veterans. Some of those have found their way into this archive.
Originally, Allein planned to only preserve the work produced in his adopted country, Singapore, but as his project developed and he spoke to others overseas, he realised that all over Asia work was disappearing. The digital age has accelerated that loss. Allein hopes to encourage other countries to share his vision.
Allein hopes to continue to Curate the Singapore site for at least three or four years before handing over to a successor.