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History of the Advertising Business

The advertising photographers

Posted: August 10, 2018

Henry Tan, working with the Professional Photographers Association (Singapore), has gathered together a history of professional photography in Singapore. The published book mentions many of the pioneers in the craft.

Filed Under: History of the Advertising Business

Rediffusion: a national treasure

Posted: May 10, 2018

Many of us will still recall the ubiquitous Rediffusion radio receivers which brought music and dialect storytellers into homes and coffee shops all over the island. This article traces the history of Rediffusion in Singapore.

Filed Under: History of the Advertising Business

How we made ads

Posted: May 10, 2018

The introduction of the computer created a seismic change in the advertising business. One of the areas affected was the actual production of the advertisements. Allein Moore reveals to younger practitioners how advertising was created in pre-computer days.

Filed Under: History of the Advertising Business

Advertising Trade Magazines

Posted: May 10, 2018

When an industry gets to a certain strength, it can support a trade publication. The first advertising trade magazine published in Singapore was ‘AdVoice’. This was a simple two-sheet A4 printed in two colours. IAS later published a similar newsletter under the title ‘AdLib’. The first serious news coverage came with the launch of the large and colourful AdAsia. Other magazines from Australian, Hong Kong and Malaysian publishers entered the market from 2002.

Filed Under: History of the Advertising Business

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