Established since 24th January 1973, the Advertiser’s Media Owners Association Singapore (AMOAS) is an organisation that represents media owners. It is a forum for members to share information on their day-to-day relationships with advertisers and their representatives, resolve relevant issues and to have a legitimate representation in the industry.
The non-profit association also organises talks for the media and advertising industry. All revenue comes from membership subscription. Association members are essentially media-owners. There are currently 28 full members and 5 associate members. The entrance fee for Associate and Full members are S$200 and S$250 respectively with subsequent subscription fees of S$260 and S$360.
During 2002, AMOAS hopes to attract more media-owners to join and is seeking to find out what they want out of the association. In future they plan to work closely with other organizations on the forthcoming AdASIA2005 Conference and International Design Forum (IDF).
With the uncertain economic climate, AMOAS believes every media owner has to be extra careful with its expenditure. AMOAS taps into its membership channels to gain knowledge on bad debts as well as keep watch on developments that may impact them on their respective businesses. This, together with other matters of trade interest, are circulated among media owners.
Regular meetings are held at least once every two months. Heading the Association currently is Mr Lawrence Loh, who assumed the presidency four years ago. His role as AMOAS’s president includes ensuring that his organization is given due recognition in the advertising industry and that it has a representation on industry-related matters. They also represent the members’ interest in joint projects with the other associations.
“There is a fair bit of politicking, even at association level. Some people have their own agenda, which they invariably impose on the associations and make things unnecessarily difficult at times,” commented Mr Loh.
Many of the large media owners like SPH, Reader’s Digest and Comfort Ads are represented by AMOAS as well as more modest sized companies like Mediatech and Eastern Publishing.
Article published in AdAsia May 2002