The advertising photographers
Henry Tan, working with the Professional Photographers Association (Singapore), has gathered together a history of professional photography in Singapore. The published book mentions many of the pioneers in the craft.
History of the Advertising Business
Rediffusion: a national treasure
Many of us will still recall the ubiquitous Rediffusion radio receivers which brought music and dialect storytellers into homes and coffee shops all over the island. This article traces the history of Rediffusion in Singapore.
How we made ads
The introduction of the computer created a seismic change in the advertising business. One of the areas affected was the actual production of the advertisements. Allein Moore reveals to younger practitioners how advertising was created in pre-computer days.
Advertising Trade Magazines
When an industry gets to a certain strength, it can support a trade publication. The first advertising trade magazine published in Singapore was ‘AdVoice’. This was a simple two-sheet A4 printed in two colours. IAS later published a similar newsletter under the title ‘AdLib’. The first serious news coverage came with the launch of the large and colourful AdAsia. Other magazines from Australian, Hong Kong and Malaysian publishers entered the market from 2002.