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APP

Description

“This advertisement by APP appeared in the Straits Times and other newspapers on 11 October 2015. This company was amongst those being investigated for allowing the forest fires which created a haze that blanketed Thailand, Malaysia and Singapore as well as Indonesia for more than two months causing economic and medical damage. A boycott of paper products from this company was in full swing and this advertisement was an attempt to reverse the bad press.”

Credits

  • Category: Miscellaneous
  • Agency: Not known
  • Client: Asia Pulp & Paper
  • Decade: 2010s
  • Media: Print Advertising
  • Year: 2015

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